It's All About Relationships

If you have read any of my blog entries, you know that I firmly believe that networking is all about building relationships. This includes not only networking on a "face to face" basis but also through social media.

I had that further confirmed this week when I received a phone call from a very nice lady from near Kerrville, TX. When I answered the phone, she asked if I was the insurance agent she had seen on Twitter. I confirmed that I was and she said that she had seen my tweets but as yet was not following me.

She had several insurance questions which I answered during our 25 minute conversation. The part that was the nicest was when she shared with me why she had called me over all the other health insurance agents she has seen on Twitter. Her reason for calling was that all the other agents she had seen were only sending out tweets about buying insurance or getting quotes from their websites. She said that she choose me because my tweets were all about providing value and that I was not out there trying to sell.

While it is okay to let others know what you do, make sure that what you are really letting them know is that it is about them and that you care about them. Build those relationships first and the rest will take care of itself.

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Copyright © 2009, Bill Hurlbut

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